Sunday, 18 December 2011

omniture in webanalytics

Omniture is an online marketing and web analytics business unit owned by adobe systems.sitecatalyst is one of the main product of omniture. SiteCatalyst is a Program that provides an analysis of the visitors to your site. SiteCatalyst’s advanced reporting capabilities generate over 150,000 report combinations.
           Traffic reporting lets you analyze all aspects of visitor activity, such as traffic patterns, popular channels, preferred technology and finding methods used. You can easily view your site traffic as it flows from one  page or item to the next, discover new patterns and popular paths, or search out the specific paths that your visitors  take. Additionally, custom traffic reporting and a fully interactive calendar let you quickly identify and track any factors you can identify, for any time period you choose.
          The actual SiteCatalyst implementation is a simple process of adding the following two components to the pages of a website.                                                
        1. SiteCatalyst HTML code
           2. JavaScript library file

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