OMNITURE BASICS

Omniture:
*Omniture is an web analytics tool.
*Sitecatalyst is the major product of omniture.
Implementing site catalyst code:
->This is simple process of adding two components to the page of a website
          1.basic code
          2.page code
Basic code:

• This basic code is also called as javascript library file or venella code.
• This code is stored as a separate file in server and called by every page of a website.

Page code:

• This piece of code is embedded in every page of a website.
• This html code contains variables and identifiers for data collection.

Keyparts of omniture sitecatalyst:
         1.Reporting
         2.Implementation
         3.Analysis
Implementation:


Variables:
  3 different variables are
             1.probs
             2.evars
             3.events
Probs:
 * It is a custom traffic variable.
 * probs are counters that count the number of times a value is sent to site catalyst.
 * Correlation can be done when two values need to passed into site catalyst during the same cell.
 * Two variables can be related in a same page.
 * Name of the subsection,or name of the tool,or type of user currently logged in etc will be passed to prob variable.
 * It is non persistant.
Evars:
 * It is conversion variables.
 * This specifies how well specific actions contribute to the success of the site.
 * It is  persistant.
Events:
 * Events are the counter variables.
 * Two types of events are:
             1.predefined events
             2.custom events